Not new, just newly visible: A fresh look, same expertise
Since 2003, Electrica has built a solid reputation for delivering complex, performance-critical electronics with reliability and technical depth. We’ve become a trusted partner to some of the world’s largest and most technologically advanced organisations, whilst staying true to our roots as an agile, independently owned family business.
Our customers value us for getting the job done without fuss – combining complete in-house capability (design through manufacture), IPC expertise, and cutting-edge technology with the kind of straight-talking honesty and adaptability you just don’t get from larger suppliers.
The problem? You probably didn’t know half of this
Here’s the thing: whilst we’ve been heads-down delivering great work for our customers, we haven’t been great at telling anyone about it. Our old website was built years ago and frankly, it didn’t represent the company we are today. More importantly, we realised that many of you – potential customers, existing partners, even our own supply chain – simply didn’t know the full extent of what we can do.
That needed to change.
We listened, we learned, we’re acting
We’ve been consulting with customers and colleagues to understand how we’re perceived and where we can improve. The feedback has been invaluable – not just confirming what we do well but helping us shape our strategy.
The result? A repositioned business with a new website that accurately reflects our capabilities and experience. But it’s much more than a website refresh.
Time to shout about it
We’ve brought in marketing expertise because we’ve realised something important: being good at what you do isn’t enough if people don’t know about it. Our team, from in-house IPC trainers to design engineers to production specialists, collectively delivers world-class capability every day. With this expertise, investment in training and problem-solving that keeps projects on track, it’s time we told people about it, so they can see what makes us different.
So that’s exactly what we’re doing.
What this means for you
You’ll be hearing more from us. We’ll be sharing insights into our capabilities, showcasing projects (where we can), introducing you to the team, and explaining how our approach solves real-world problems for businesses like yours.
We’re not changing who we are – we’re still the same reliable, technically capable, straight-talking partner we’ve always been. We’re just making sure you actually know about it.
If you’re working on electronics projects and haven’t spoken to us before, now’s a good time to get in touch. If you’re an existing customer, thank you for your continued trust, expect to see more of us in your inbox and online.
Keep in the know
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